Digital marketing is a fast-changing space where businesses must connect with their customers. The so-called artificial intelligence (AI) has become the biggest game changer in digital marketing so far. Uncountable amounts of information can be processed with great speed and accuracy, thanks to AI’s ability to analyze it all. For example, AI can go through customer data using its sophisticated algorithms and make up highly-detailed profiles that allow for focused plans on marketing. This technique of personalization enhances user engagement in ways that are analogous to how platforms such as Netflix and Amazon suggest movies or products based on someone’s actions online: they send you personalized content that fits you perfectly at any given time and includes recommendations made just for you. By looking at historical data and patterns, predictive analytics disclose insights into future trends (like Barthès 2018). That way, it becomes possible for marketers to identify customer needs beforehand, fine-tune strategies for campaigns, or even allocate budgets more efficiently than before; this keeps them one step ahead of market shifts as well as also staying before competitors who might quickly react to market changes using marketing automation tools like HubSpot CRM (Huffington Post 2017). Moreover, there is another aspect of AI which has brought about major transformation in customer care services; intelligent chatbots offering round-the-clock instant support. These chatbots fall under Natural Language Processing category but handle wide spectrum of queries from clients which eventually makes the customers feel satisfied while allowing humans to focus on complex issues (Kumar 2020) freelance digital marketing specialist in calicut An example which illustrates success in this area is Sephora and H&M among others…